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(AR) & Some Opportunity




Development of technology at this time is too fast. We maybe have known with Virtual Reality (VR) technology and Augmented Reality (AR). Virtual Reality may has imagined directly in our mind as description where someone will use a device and feel an experience in other “dimension” by that device. Therefore, Augmented Reality maybe is not still known by many people – while some of us ever felt same experience. AR technology gives a possibility for us to see more object from device screen on our smartphone by camera when shot some of ones.

If the definition of that AR technology is hard to understood, we can remember about phone game which is popular and that’s Pokemon Go. It’s an example from applying AR technology that basically has a excellent technology, where we can feel the different experience by “Add Reality” inside. So, does this AR apply for technology that’s basic about game only? The answer for the question is no.

AR technology can improve the development of business fastly. Marketing’s strategy from it is can be called as something that unique and interesting. Rare the businessman that use AR technology in Indonesia as strategy for building their business. Opportunity of it in business side exactly can be seen with how it could take a function in promotion for a product to be more informative and more detail. Customer who gets an experience from this technology can give a explanation in positive side for businessman, in spite of brand image that’s had by them also can improve.

Not only for business problem, applying AR technology can be also used for education. Process of learing could be more effective, while an object in 3D is able to appear only with shot a part from a book. AR technology exactly supports to improve in education. This wil be more interesting, if the libraries also can apply the same one in spite of it can be a place where’s being more awesome to be visited.

There are still many applying of this AR technology to support some development. Not only in entertainment, business or education, therefore it’s also developed for some parts like health and hospitality. AR technology can give visualitation experience that’s real and easy for being understanding. Excellent of it is giving a self note for anyone who never yet to try this technology. Clearly, whoever that selective to take a benefit of this AR technology is able to get a change to developing an application that’s useful and possible to bring more luckiness.



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